Xbox's Soho Productions hires Channel 4 business manager Jen Topping

Microsoft has hired Channel 4's Jen Topping to be business manager of its UK studio Soho Productions. The company is geared towards creating on-demand video content for Xbox platforms, including Xbox One. It is a key component of Microsoft's IPTV and bespoke content strategy.

GI.biz reports that Topping has video on demand experience from her tenure at Channel 4, during which she worked closely in developing the 4oD platform. Topping's expertise will be applied to Microsoft's Xbox programming moving forward.

In a statement, Topping said of the move, "I've had a great time at Channel 4 working across lots of different projects, and have learned a huge amount about how technology is changing the way audiences watch and engage with TV programmes..

"This is such an exciting time to be joining Microsoft with the launch of Xbox One as the new generation all-in-one home entertainment system. I'm looking forward to being part of the team building amazing TV content experiences for Xbox's millions of users."

What do you make of Microsoft's aim of providing bespoke video content on Xbox One? Let us know below.