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Xbox Games Showcase first-party event coming July 23

Microsoft has finally set a date for its highly-anticipated July event.

Today, Microsoft announced that this month's big Xbox event - Xbox Games Showcase - will take place on Thursday, July 23 at 9am PT, 12pm ET, 5pm UK. Fans have been looking forward to this particular show since it was first announced back in May.

You'll be able to watch it on the official Xbox channels on Youtube and Twitch. An hour before it kicks off, Geoff Keighley will be hosting a pre-show as part of Summer Game Fest.

Microsoft previously said the focus will be almost entirely on first-party content, coming to Xbox Series X, PC and potentially Xbox One. May's showcase didn't feature any of the projects Microsoft's teams are currently working on, and the platform holder caught some flak for over-promising on reveals, such as in the case of Assassin's Creed Valhalla.

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The event is perceived to be Microsoft's first response to Sony's well-regarded PS5 June event, where the Japanese company showed off the console for the first time. Sony also dropped a number of big bombs, including the reveals of a new Spider-Man, the next Ratchet and Clank, to say nothing of other first and third-party content.

We know Halo Infinite gameplay will debut at Xbox's event, and we expect to see more from Obsidian, The Initiative, Playground Games, Ninja Thoery and perhaps other Microsoft studios.

It's possible Microsoft will also talk about the rumoured Xbox Lockhart, said to be a cheaper, less powerful version of Series X. Price remains a mystery for either console, but it would make sense for it to be announced alongside Lockhart.

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