Xbox One: Game and Microsoft throw one hell of a party for UK's midnight launch - video
Xbox One launched at midnight in various locations throughout the world today, and below is a video of just one of the launch festivities held in its honor.
Filmed during GAME's midnight opening at the pop up store inside the Trocadero Entertainment Complex in Piccadilly Circus, the video features Microsoft's corporate vice president Phil Harrison discussing the festivities and you get to hear from Charlie Pullbrook - the first customer to walk away with one of the shiny new boxes.
You can have a look at images taken from this, and other festivities held through our feature post here.
Reviews for the console can be found here, the list of games available through the Xbox Live Store here and you can look over the scores handed out to each of the Xbox One exclusive titles here.
Essential facts, figures, specs, game details and console features can be found in our running blog.