Xbox Live Marketplace shall henceforth be known as the Xbox Games Store
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The Xbox Live Marketplace has been rebranded as the Xbox Games Store, which if you log onto the Xbox homepage on your console, you will see first hand.
To make sure the change wasn't an early button push or anything, Joystiq asked Microsoft about the switch and were told: "That's right, [Xbox Live Marketplace] is now called the Xbox Games Store, and will sit alongside the Xbox Music Store and Xbox Video Store.
"This is to make it easier for consumers to find content both on Xbox 360 today and Xbox One when it launches in November."
Log in for yourself and have a look.