"Winning is determined by a much longer time-scale": Gara on Sony's bid in the next-gen war

PS4 had a good showing at E3 last week, but SCE UK chief Fergal Gara has stressed that while he feels Sony won the day,he has stressed that the winner of next-gen will be determined on a much longer time-scale.

Speaking with MCV, Gara said, "Winning is determined by a much longer timescale. We were very pleased with how our messages went down at E3. We aim to be the best for gamers, and this was a key step in that direction.

“E3 is important for early momentum and generating pre-orders. But it is only one step along. We feel we had a good day but there is loads more hard work to do, and we are focused on that.”

Gara added that the UK and Ireland is Sony's hardest-fought territory in Europe, and that the company will need to keep the pressure on to win the day. He said, "My UK and Ireland team is under the most competitive pressure in Europe. So if we want to be more successful, we have to earn it. We are have to be more driven and focused.”

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