Ubisoft: Europe is now our biggest territory

Ubi boss Yves Guillemot has told GI that Europe is the biggest cash territory for the publisher, bringing in more than 5 percent more revenue than the US.

"First, our money - the pound or the euro - is very strong and because of that the turnover from those countries is heavier than they used to be," he explained during an interview at Games Convention.

"So for Ubisoft turnover Europe is actually more important than the US now, and by more than 5 percent. It's become a very strong market for us.

"I think there are lots of customers that want to play - because in Europe we love to play - the only problem we had was that the games were becoming more and more difficult to play.

"Now that there's more accessibility, some accessories that are helping people to have fun, I think this market has no limit in the growth it can have if we can make sure that the people that are coming in are staying."

There's a full interview here.