Ubisoft announces Uplay Passport online initiative

Ubisoft has announced Uplay Passport, which it said will offer "access to online features and exclusive content" for the firm's various titles.

The new program was designed to provide players the above referenced content, and will part of the firm's Uplay in-game service.

Uplay, apparently offers extra value with a "bevy of rewards and community features, just for playing Ubisoft games."

The Uplay Passport program will begin in the coming months and will be included in many of Ubisoft's core games which will come with a one-time use registration code. Upon redemption, players will be provided with content and features only available through the passport program.

Customers who've acquired a pre-owned game can purchase a new Uplay Passport online for $9.99 and automatically unlock the game's online content and features.

The first game to implement Uplay Passport will be Driver: San Francisco, as reported yesterday.