Ubisoft and EA Games praise "awesome" price cut for PS3

Ubisoft CEO Yves Guillemot and EA Games president Frank Gibeau have spoken of the "exceptional" price cut Sony brought in for the Playstation 3.

"It's exceptional news, actually. I think the machine is a great machine, with the Blu-ray. I'm happy that they were able to move to that [price point], particularly in the UK," said Guillemot.

As for Gibeau: "I think it's awesome. It's an old line, but it still rings true for us: 'We make the ammunition for the hardware wars'. So the lowest priced hardware possible is a good thing for us. We want to see as big and broad a base as possible, and the Sony hardware is a good piece of equipment."

Sony announced the price cut on Tuesday at it's GamesCom presser. It now retails for £249/$299/€299.

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