Tretton: "People don’t respect confidentiality in this industry"

Sony boss Jack Tretton's had a bit of a boohoo to CNBC about the fact his E3 press conference got spunked all over the internet before he got anywhere near the LA stage.

“People don’t respect confidentiality in this industry,” says Jack Tretton, president and CEO of Sony Computer Entertainment of America. “It’s tough enough to keep a secret within your own company, much less when you speak to third parties.”

He added: "This is an industry that has trouble focusing on today,” he says “We want to constantly talk about tomorrow.… You have to prepare for people to know things in advance. The frustrating thing is they only know a part of the story and that opens up a lot of conjecture and misinformation that ultimately waters down the reality when you roll it out.”

Full thing through there.