Sony's John Koller talks 3D integration on PS3, calls it "fantastic"

John Koller, Sony's head of PlayStation marketing, has weighed in on all the 3D hype at CES 2010 and reiterated Sony's stance that 3D integration on PS3 is "as simple as a firmware update".

"3D is the buzzword here [at CES] and that's because it takes gaming much further, and the cycle of innovation that we've been trying to put into PS3 has landed us in a spot that puts us within the Holy Grail of gaming," said Koller. "It feels like you are 'in' the game now with 3D, and it's fantastic.

"Out of the box, with PS3, you don't have to do anything. It's gonna take just a simple firmware update which most people do regularly anyway, and that's all it's gonna take to accolade the PS3 to 3D gaming. It's just a simple firmware update on the hardware.

"You will, however, have to have a 3D TV and the glasses to get the full experience and Blu-ray movies in 3D will require a separate firmware update, which will be required by the end of the year".

To prove its point with 3D, Sony has capable sets on the CES showroom floor, demoing games like Gran Turismo 5, Avatar and Super Stardust HD in the third-dimension.

You can watch the full video over on the US PS Blog.