Sony "very confident" PS3 will beat 360 within 10-year "time-frame"
SCEA's Peter Dille's claimed PS3 will beat 360 in terms of unit sales in the next 10 years.
"I don't think [360 will] be around in 10 years so I'm very confident we'll pass them within that time frame," said the exec, speaking in an IGN interview.
"I mean, we've got 31 million [units sold] worldwide right now -- they've got 39 million [units sold]. I don't even need to go out 10 years."
Dille fell short of placing a date on when he expects PS3 to take the lead, however.
"I'm not going to make any predictions for your interview today other than we'll pass them, but you look at where we are today and where they are today, and they had an opportunity to sprint as far ahead of us as possible when they had the head start," he said.
"Well, we're breathing down their necks and they can see us in the rearview mirror and it's not going to take too long to pass them."
Microsoft execs have been previously keen to claim they're going to "win" this hardware round. Cast your minds back to Mr Gosen and his comments on 360 beating PS3 in Europe "this generation," for example.
Recent figures suggest PS3 may well be gaining on 360, however. Year-end NPD numbers showed US 360 growth basically flattened in 2009, while PS3 moved forward over 20 percent on the back of a hardware revision and price cut.
Check the full interview out though the link, and get ready for lots more: it's nearly time for GDC.