Sony unveils 'World In Play' PS Vita EU ad campaign
Sony's unveiled the European advertising campaign for PlayStation Vita ahead of the handheld's launch next week.
Known as World in Play, the minute-long TV ad shows, at first, normal everyday situations from normal people before descending into game-like scenarios like a football match, a battleground and boxing match to name a few.
Get the video below.
PlayStation Vita launches on February 22 in Europe and the US.
