Sony released PSP, but never put enough of a push behind it, says Smackdown CEO

Smack Down Productions CEO, Laurent Benadiba, has told GI that Sony needs to act if it is to stimulate the PSP in Europe.

"I worked for two years on the PSP, as one of the only developers then, and I really believed in the platform at the time," he said.

"I still believe there's potential, but it's like self-confidence - if you trust yourself, maybe others will trust you. If you don't trust yourself, nobody will trust you.

"I think that's what's happened with the PSP - Sony released the product, but they never put enough of a push behind it," he went on.

"Games, ads, better shelf placement - trying to make an effort. I think it was also released at a time when they were still very focused on the PlayStation 3, trying to get it out of the door, that they slightly forgot about it."

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By Mike Bowden