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Sony: PS3 aiming at the family this Christmas

Patrick Garratt avatar
News by Patrick Garratt Founder & Publisher (Former)
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Sony Worldwide Studios boss Shuhei Yoshida has said PS3's aim this Christmas is to keep it in the family.

Yoshida said, speaking in the latest Game Informer (via Gaming Everything and CVG): "We'd love to have multi-million sellers for the holiday. But each title needs time to develop, especially new IP like The Last of Us. God of War has always come out in March, so that's a natural time to aim at.

"Our strategy for Christmas is to go big on family-friendly titles. This is a neglected genre for the PlayStation 3, but as it matures, I think it's really important to have these games on the platform. I think we have a great lineup this holiday to complement third parties' big core games."

Both The Last of Us and Beyond are slated to release in 2013.

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Patrick Garratt avatar
Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.
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PS3 Shuhei Yoshida Sony

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