Sony gives away 28,000 PS3's in Australia
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Sitting squarely in the "not messing about" category, news surfaces today that Sony's recent promotion to give away a 40Gb PS3 with every Bravia TV in Australia has resulted in 28,000 machines being handed out.
"On the Bravia PS3 offer, we're now up to 28,000-plus - these are audited numbers from Sony. They have taken about a 30 percent market in flat screens for the month of January off the back of that promotion," said SCE Australia boss Michael Ephraim.
The promotion ran for a month from December 21 last year. Any chance of the same thing in the UK, Sony? Please?