Sony Australia claims GTA IV victory

This is going to get worse before it gets better, right? According to this IGN report, Sony Australia's claiming the PS3 version of GTA IV's outsold the 360 SKU so far, basing its argument on EB bundle sales.

"You might have seen the local Microsoft press release that came out last week," said Sony Computer Entertainment Australia's Managing Director, Michael Ephraim. "Well, I want to tell you that that is completely wrong, because what they failed to communicate or add was the 5000 GTA PS3 bundles that were sold in that week.

"When you add that in, the PS3 SKU outsold the 360 SKU definitely. We can't comment on GTA numbers – just that one bundle and that PS3 outsold 360 at EB – and their figures aren't factored into GfK statistics."

He added: "The other thing I can tell you – and I feel comfortable telling you because I've asked them – EB, in the standalone data…across EB in Australia, the PS3 SKU outsold the Xbox 360 SKU too."

More through the link.