Shane Kim says Natal launch will be as big as Xbox 360's

Shane Kim has said that when Project Natal launches it will be as big of a deal as when Xbox 360 hit the market.

"Conceptually, the launch of Natal will be like the launch of Xbox 360," he told Kotaku at E3. "It's going to be that big. We're not just going to ship it when the hardware and software are ready. We have to make sure that there are enough content experiences that are really good.

"That's similar to how you would think of the launch of a new console. It's got to have a great launch line-up. That's the same thing here."

Kim also told the site that the company's focus will not be the current generation of casual gamers.

"We're not focused on this generation's casual gamers or even PS2 people who haven't upgraded. This is about the 60 percent of households were a video game console doesn't exist… the problem is that the controller is a barrier for some people and now with Project Natal we completely eliminate that."

More through the link.