Shane Kim explains 360 push into casual space
Published on
Xbox boss Shane Kim's explained the focus of last night's E3 Microsoft conference, saying the firm's aim is to attract non-core users with 360.
"It’s fair to say that we still have a lot of work to do to extend our appeal into the non-hardcore space, but our aspiration is absolutely to attract those people," he said, writing on Edge-Online.
"That’s why we spent the majority of our briefing on service features and on content that will appeal to a broader audience."
More through the link.