Sega - Aliens Vs Predator spine-ripping kill is "the money shot"

The best moment of Rebellion's Aliens Vs Predator, according to European brand manager Rob Bartholomew, is akin to pornography. The spunky bit of pornography.

"It's got to be the trophy kills on the predator," Bartholomew said when asked about the game's signature moment, talking in the official Sega E3 podcast.

"We've just been trying it out now, just before the show opens, and we're just getting familiar with it again, and getting those trophy kills right where you rip the skull off the marines and pull their spines out afterwards and the predator kind of caresses the spinal cord and purrs.

"It's such a great moment, and it's something that everyone recognises from the films. The guys we've had wondering around already are screaming that it's fantastic and it's kind of the money shot. So that's the perfect kind of picture moment for me."

We're hard just thinking about it. Did you know the Sega shooter's been in development for nearly four years? We didn't.

"The guys have been working on it for going on three, nearly four years now," Bartholomew said.

"Sega only recently got involved in the last sort of 12 months."

The game's out for PC, PS3 and 360 in the first half of next year.