SCEE continues UEFA Champions League sponsorship to 2012
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SCEE has extended its sponsorship of the UEFA Champions League until 2012 which includes the main tournament for three more years and the UEFA Super Cup through 2011.
UEFA general secretary David Taylor is pleased with the renewal and looks forward to what Sony will do with the brand.
“We are very pleased that such a global player has chosen to renew its agreement with [us]," he said.
"We are sure that the UEFA Champions League sponsorship platform will provide PlayStation with excellent opportunities to develop their prestigious and well-known brand, and that it will also foster the link between the UEFA Champions League and the fan base of the PlayStation products.”
SCEE has sponsored the UEFA for the past nine years.
More over at MCV.