Red Faction getting a film is part of THQ's "trans-media strategy", says Bilson

THQ's Danny Bilson has said that Red Faction and some of the company's other IPs are going to get the film treatment.

It's all part of THQ's new 'trans-media' strategy, that involves developing movie projects along with its games.

Speaking with CVG, Bilson was asked which games THQ planned announce as being part of this new direction, and he said "Red Faction"without missing a beat, apparently.

"My game is going to get made either way, but what I do is I'm giving these movie guys the opportunity to meet me two or three years at the end with a triple-A, awesome game and a triple-A, awesome movie that compliment each other - and certainly don't repeat each other - and start to build a world and a fiction and all of that," he said.

"You're going to see some announcements from us soon that are very robust in that area and it's nothing like you've seen before. What you're going to see from us in how we're going to see original IP is going to be different. We're going to be doing the most robust trans-media plays anybody's ever seen in the games business.

"Other companies are, 'oh, we just license this IP to this studio' and you never see anything, or at the most you see some bad Mario Bros movie. Nobody has ever made it work."

Bilson said that THQ plans to reveal more on this soon, and that next Red Faction will feature "insane upgrades".

The next Red Faction game is slated for March 2011, and is expected to be revealed at E3 this summer.