Quick Quotes: Sony feels it would be "undesirable" for PS4 to launch later than its competition
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"I think we would consider it undesirable to be significantly later than the competition [with PS4], [but] there's still a lot of unfinished business on PS3. If you look at PlayStation 2, now in excess of 150 million units installed globally, a huge majority of that was done at price points of £120 or lower. [With PS3] we've only just hit £199 in the UK, so clearly there's a considerable untapped part of the market there." - PlayStation Europe boss Jim Ryan to Eurogamer.