Quick Quotes - Nintendo wants Mario games to be like taking a vacation
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"When we created Super Mario Galaxy, we were trying to create the types of surprises and fresh experiences that you would have on a vacation. For Super Mario 3D Land, which is a portable game that people can play away from home, we added features like the ability to complete a stage in two to three minutes. The portable and console Mario games share the same core, namely, the fun of freely controlling and becoming Mario, and in that regard, there is no distinction between the two types of games."
-- Yoshiaki Koizumi, speaking to Kotaku about the newly-released Super Mario 3D Land.