Quick quotes: BioWare's Muzyka discusses "emotional engagement" in games"

"You're seeing how we're doing that in The Old Republic. We're merging story in in a really seamless way. It doesn't feel tacked on or added, it's actually there from the ground floor. It's actually adding to the experience and increasing that emotional engagement, which, you go back to our vision, that's what it's all about. Building that emotional engagement." - BioWare boss Ray Muzyka, speaking to Joystiq on keeping true to its values and roots in the company's 16 year history.