PSP is "gateway drug" to consoles, says SCEA
Speaking at the sixth annual Wedbush Morgan Securities Management Access Conference in New York yesterday, SCEA senior marketing manager John Koller called PSP a "gateway drug" into the console world.
"In the past, it was a small screen experience. It was something that was very difficult to have from a social perspective," he said. "Those things have changed."
Koller added: "It's become, from a gaming perspective, a lot different than I think we even envisioned it when we first launched it.
"That's a very good thing. It's expansionary. For us, the PSP is a very high growth, high margin business and something that is a very good product for us."