PSA: Origin update required for Battlefield 3
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Battlefield 3 PC version requires the most up-to-date version of EA's digital distribution and management suite, Origin. If you're wanting to have a crack at the shooter ASAP, you'll want to update your client in advance.
Battlefield 3 unlocks at midnight for US residents, while Europeans and Australians have a few days left to wait.
Thanks, Gamefront.