PS3 sales in the UK have been respectable, but it should have sold more, says Sony UK boss

PlayStation 3 should have moved more units in the UK despite its respectable sales, according to Sony's UK VP and MD Fergal Gara who feels this can be attributed to the console launching 15 months later than Microsoft's Xbox 360.

Speaking with Videogamer at gamescom, Gara said Sony could reclaim market share in the UK with PlayStation 4 "if it was all about day one."

"If it was all about day one then the answer would probably be yes," he said. "The truth is, it's a long game. Let's not forget that PS3 launched a long time after Xbox 360 and didn't do quite as well as it should have done. But from being so far behind on timing and on pricing it's delivered quite respectably despite all of that.

"We're very conscious that it's a long game, we're very satisfied that we're doing very, very well right now, but we're also not getting carried away with ourselves, not getting in any way over-excited. It is a several year project.

"It doesn't start and finish on November 29. That's an important date but it is the start date."

PS3 launched in the UK on March 23, 2007 four months its launch in Japan.

PS4 launches in the US on November 19 and in the UK on November 29.