PS3 hardware boss: "Blu-ray is really gaining a lot of traction for us"

SCEA hardware marketing boss John Koller has said that Blu-ray, and the public's perception of the value it brings to PS3, will be a driving factor in increased sales for the machine this year.

"We are looking at a general move by the consumer to understanding the complete value of the PS3, inclusive of Blu-ray will is really gaining a lot of traction for us," the exec told VG247.

Koller said that PS3 sales are expected to rise up to 15 percent this year compared to fiscal 2008.

PSP is to enjoy a similar rate of growth this year, he said, and that the handheld's Remote Play feature would factor into the rise, just as Blu-ray will for PS3.

Despite appreciation of hardware features helping things along, though, software will play a vital role for the PlayStation family this year, Koller said.

“That’s being driven by, in a lot of ways, by our first-party software line-up, which is outstanding, but there’s some third-party titles coming," he added.

"The line-up’s very strong.”