PS2 price drop could boost sales 30% this quarter, says analyst
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EEDAR's Jesse Divnich has estimated that today's PS2 price drop will provide a significant sales boost for the machine.
"In terms of sales, we expect the PS2 price cut to increase hardware sales 30% ahead of last quarter in the North America (January through March 09) and to increase hardware sales by 10% year-over-year for quarter 2 (April through July)," he said in a note.
Sony said earlier today that PS2's price would come down to $99.99 in the US tomorrow.
"With a mid-range DVD player currently costing $50, an additional $50 to also get a gaming console with the largest software library makes the PS2 an incredible deal – particularly during the current global economic conditions," Divnich added.
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