Pokemon Go Lure events hosted by GameStop take place this weekend
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Select GameStop will be dropping Lures this weekend for Pokemon Go players.
From today at 10am-8pm local time, the stores will drop Lures every two hours. The event will also run Sunday, July 24 from 10am-8pm.
Not all GameStop stores will host Lure drops. There isn't one within a 100 miles radius of my location dropping Lures, for example.
But you can check whether your local store is participating by entering your zip code here.
The retailer hosted the same event last weekend at 462 stores, and according to GameStop CEO J. Paul Raines, sales were up 100%. Tjis was especially true of Pokemon games and related merchandise.