People no longer hate DLC, according to Ubisoft

People have grown more accustomed to having DLC in their games and paying for it, and no longer refuse the concept of paying small fees for bite-sized pieces of content, at least according to Ubisoft's VP of digital publishing.

Speaking to Gamesindustry International Ubisoft's VP of digital publishing Chris Early said, "I think there are some models that are accepted now, DLC is pretty much accepted. Season pass is pretty much accepted.

"There was no resistance, maybe there were 12 guys somewhere who said something, but whatever. As a whole, there wasn't a problem.

"Now it’s interesting when you start to think of Season Pass as a Service Pass. For our Season Pass holders, I know we hold events for them specifically, so it’s little bit more than just DLC content. So there's an evolution going on there."

Early added that game design that doesn't make you feel like you're getting locked out of content is the way forward, and it's part of the reason reason why the DLC adoption is on the rise.

"Where it hurts is when you feel like you’re forced, or you’re at a disadvantage or can’t do it unless you [pay money], that’s kind of a remorseful feeling, and nobody likes that.

"Good design, that’s what it comes down to."

Thanks, PCGamesN.