Ouya lures in Jawfish veteran as free-to-play expert

Former Jawfish creative director Tadhg Kelly has joined the team behind Android-based microconsole Ouya, bringing his free-to-play experience to bear.

At Ouya, Kelly will work on bringing new games to the system's store and helping developers implement free-to-play mechanics; Ouya insists that every game on the platform has a trial or free-to-play option.

Kelly announced the move on his blog, saying Jawfish's decision to exit the multiplayer mobile sphere left him a bit cold.

"Mobile has become incredibly difficult to crack without an immense bank balance because of the escalating costs of user acquisition, and the smart choice for Jawfish became to pivot into technology provision in the casino space. While wishing them all the luck in the world, that change didn't make a lot of sense for me," he wrote.

Kelly said that Ouya has "half-a-hundred million problems to overcome" but has potential to disrupt the traditional console market.

Thanks, GamesIndustry.