Nintendo to turn Times Square into a Sports Resort

Nintendo is transforming New York’s Times Square into beachy resort July 23, complete with a sand, swimming pools and a tropical lounge.

This is all in celebration of Wii Sports Resorts imminent release on July 26.

The "interactive oasis" will provide game demonstrations, giveaways and a bar serving tropical non-alcoholic drinks.

What! No rum?

So, if you live in NYC, or just plan on being there, the event lasts from 9:00am - 3:00pm EST and takes place on Military Island which is 7th Avenue and Broadway Avenue, between 43rd and 44th streets.

Full thing through the break.

Nintendo Transforms Times Square into a Spectacular Wii Sports Resort

Simulated Beach Vacation on Manhattan’s Military Island Gives Consumers a Dazzling Preview of Hotly Anticipated Game

WHAT: Nintendo is transforming New York’s famed Military Island in Times Square into an urban island getaway to celebrate the launch of the Wii Sports Resort™ video game. On July 23, anyone who visits this Manhattan landmark will be treated to a mini-vacation, complete with a sandy beach, swimming pool and tropical lounge — all smack dab in the middle of the city — plus a chance to play Wii Sports Resort in advance of its U.S. July 26 release date. Based on the imaginative Wuhu Island locale featured in the game, this interactive oasis will also offer game demonstrations, giveaways (while supplies last) and a bar serving tropical non-alcoholic drinks.

Wii Sports Resort is the next phenomenon in active-play gaming and the first Nintendo game to feature the control enhancements of the Wii MotionPlus™ accessory. While enjoying resort-themed in-game activities such as swordplay, basketball, table tennis and archery, players will experience the unique motion-sensing controls of the Wii system with greater precision and accuracy than ever before. Just as the original Wii Sports™ attracted millions of casual and nontraditional players to the world of video games, the new Wii Sports Resort delivers an inclusive, interactive entertainment experience that consumers of all ages can enjoy.

WHO: Adults, kids, seniors, families, tourists, New Yorkers and consumers of all kinds

WHEN: Thursday, July 23, 2009-- 9 a.m. - 3 p.m.

WHERE:Military Island, 7th Avenue and Broadway Avenue, Between 43rd and 44th streets, Manhattan, NY 10036

VISUALS:

• Crowds gathering on a tropical island in the middle of Times Square
• Experts in various sports going head-to-head with fans in Wii Sports Resort
• Visitors lounging on a simulated beach and enjoying Wii Sports Resort game play in the middle of Times Square
• Kids and parents wielding Wii Remote™ controllers to participate in activities like archery, table tennis, golf and basketball at interactive game kiosks
• Children and adults demonstrating the unique cross-generational appeal of the Wii console by playing Wii Sports Resort together