Nintendo and Sony have "fundamentally different strategies," when it comes to the handheld market

Nintendo has said its handheld strategy is "fundamentally different" from Sony's, according to Nintendo's executive vice president of sales and marketing Scott Moffitt.

Speaking with Gamespot, Moffitt said Nintendo prefers its handhelds to be used as a device with unique experiences that users with time constraints can enjoy. Sony, on the other hand, sees its handhelds as an extension of the living room experience, only portable.

"On the handheld side, we're heading in a very different direction than PlayStation with Vita," said Moffitt. "It really comes back to, in my opinion, the core strategy. I believe their view on the market is that the handheld gaming occasion and the home gaming occasion are one in the same, that people just have the desire to keep continue playing their home console game when they leave the house.

"And our philosophy, our belief, our strategy, is that we believe it's kind of a different occasion. The moment of time you're willing to play, the amount of time you have able to play when you're away from home is different and your gaming behavior is different

"You're not going to grab the whole bag of Doritos chips and sit on the couch for three hours; you have 25 minutes until the bus comes or whatever it might be. So the nature of the game ought to be a little different and the nature of the experience ought to be a little different."

Nintendo announced 2DS yesterday, which plays both 3DS and DS titles - only without 3D capabilities.

The system will launch on October 12 for $130.