New PlayStation Plus subscription cards land at retail in the UK

New PlayStation Plus subscription cards land at retail today in the UK. Customers can now nab a one-year sub for £39.99, and an 90-day sub for £11.99.

The firm plans to really push the service now that it's heading to Vita.

“By releasing the cards into specialist retailers, we can increase our audience beyond those who already know the PlayStation Store and offer not just Plus, but the idea of digital software and the PSN to a new audience who typically have only ever bought their games from the shelves of a traditional retailer,” said European PS Plus product manager Ross McGrath told MCV.

“We’re going really big this year with awareness, with a presence in retailers, a huge amount of coverage across the gaming press and through our own channels, like PlayStation.com."

PlayStation Plus will be made available to PS Vita users later this year.