Natsume thinks digital distribution is less limiting than retail

Yasuhiro Maekawa, the US president for Natsume, has said that mid-sized companies can benefit from digital distribution because there is less competition than what exists at retail.

"I think that Natsume, and also publishers in general have a big issue right now," he told Gamasutra. "Basically, there are so many titles out there, but retailers, store shelves are very limited. If you go to Wal-Mart, they have one case there, which may hold 48 titles. However the top row is all Nintendo titles, second row, all EA.

"Which means the middle-size publishing companies like us, if it’s Reel Fishing or the Harvest Moon franchise, or maybe Afrika, they might possibly show interest. But if it’s our original titles, and we have some more original titles here, it’s very tough to sell to retail stores.

"In that case, the online downloadable content becomes viable. Plus the development costs are not as high as in the package business. So for us, I think it’ll do well."

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