Mobile to reach 360's level in graphics and processing "within the next generation" - Activision

Greg Canessa, Activision's vice president of mobile development, is of the opinion Smartphones will catch up with current-generation console graphics and processing power soon.

Speaking with CVG, Canessa believes this will happen "within the next generation" of Smartphones.

"The CPU and GPU capabilities of mobile devices will reach Xbox 360 levels of graphical fidelity and processing power within the next generation," Canessa said. "Activision will be creating a mix of casual and immersive gaming experiences on mobile, but as I say smartphones are more and more allowing for us to create those kinds of experiences.

"The games that Activision publishes on console, the games it publishes on PC, pretty soon we'll be publishing those kinds of experiences on tablets and smartphones."

Canessa said Activision is having a look at its gaming library in order to determine which ones would work best on mobiles devices - and there are over 350 brands and licences to choose from.

"Mobile is an emerging business for the company and it's something we're taking very seriously," he said. "We are taking a thoughtful approach to it. Console and PC are still the major focus, but we feel that mobile is an important segment for our brands going forward.

"I know there's another company that paid crazy money for mobile companies and spent a lot of time trying to mesh them together. That's not our approach. We are taking an organic approach, building things from the ground-up."