Microsoft: Blu-ray won't be a part of the "Xbox experience"

Jesus. Make your mind up. Microsoft said today that it wasn't, in fact, in talks with Sony regarding incorporating Blu-ray drives into Xbox 360.

"Xbox is not currently in talks with Sony or the Blu-ray Association to integrate Blu-ray into the Xbox experience," said Aaron Greenberg, group product manager for Xbox 360, saying instead that Microsoft was focusing on digital downloads for the console. ""We're the only console offering digital distribution of entertainment content," he added.

Microsoft is giving mixed signals on the Blu-ray issue, with boss Steve Ballmer saying implicitly that the company was talking to Sony about the drives and a Sony exec confirming the news.

Greenberg's comments, however, appear to signal that Microsoft may support the technology buy has no plans to produce a 360 SKU with an in-built Blu-ray drive. From the sound of it, a Blu-ray add-ons off the table, too.