Matches feature coming to Battlefield 3

EA and DICE have announced the integration of Matches into Battlefield 3. The feature allows players to "coordinate competitive multiplayer sessions with their friends and squad members," by selecting a time, server, setting, and roster for a "controlled and definitive" environment. Matches will be available on all three formats through the Battlelog, but in order to coordinate, the player must be actively renting a dedicated server. Once a dedicated server has been selected the Match host can set the Match name, start time, game mode, team size, and map rotations. A release date is TBA, but you can find more information through the link.