Lexis Numérique announces interactive fiction effort Alt-Minds

Here's a bit of an odd one. French publisher Lexis Numéique has teamed up with mobile provider Orange for an ambitious sounding project called Alt-Minds. Described as a "bold new detective adventure", it appears to be some sort of interactive narrative delivered through a mass transmedia campaign involving games, apps, social media and webshows. The episodic, paranormal story traverses Europe on the hunt for a kidnapper, and allows for real-time investigation. Players may even find themselves written into the story. It all kicks off in northern autumn, in English, French, German and Spanish. Trailer through the break.