Lewis: Britain has highest 360 attach rate in the world

European Xbox boss Chris Lewis has told MCV that British gamers buy more software per console than any other nationality.

"The UK continues to be a very strong market for us with the highest attach rate in the world,” he said.

“In the face of price drops, new form factors and massive marketing expenditure by the competition, Xbox 360 still grew full-year market share in EMEA from 2008 to 2009.

“In November, we also celebrated selling 10 million consoles into customers’ homes in EMEA. Our games attach rate remains the highest in the industry, by an increasing margin, which makes us both an enviable platform and a great partner for publishers and retailers alike.”

An exact figure wasn't given for the British attach rate, but Microsoft said in April that the US number was 8.8 per console.