Kevin Butler returns to PlayStation in new ad campaign

Did you think it was the end? This is Kevin Butler we're talking about here.

SCEA's launched a brand new marketing camapaign for PlayStation 3 following the $249 price-cut given to the machine at gamescom two weeks ago, seeing the return of Kevin Butler after taking up the presidency of his uncle's flooring company..

According to VP of product marketing Scott Steinberg on the US PS Blog, Long Live Play is "designed to celebrate gamers from all walks of life and recognize you for making us who we are today."

You want to see the video, don't you? Here it is. He still has his little man-crush on Tretton, for the record.