House: SCEE would "absolutely" make PS3 £199 if it were "sensible"

SCEE president, Andrew House, has said that Sony would like to knock down the price of PS3 to the same £199 price point PS2 saw during its peak last generation.

However, that is providing the decision to lower the cost that much was within the boundaries of "sensible business".

"If we could get to a more aggressive price point within the boundaries of sensible business, absolutely would we wish to do that?  Yes, we would," he told VG247 exclusively during GamesCom.

"We have to deal with an exchange regiment that is-what-it-is right now, and not something that we are obviously in control of. I also think, as well, that that we have - let’s not forget - a great line-up of content coming for PS3 this year that I think will be very motivating and I think what we are also trying to do - we spent a lot of time yesterday very deliberately talking about the network - talking about what we are doing to improve, refresh, and add more capabilities to the network."

As far as making a splash during this holiday season, House believes with the recent announcement of the movies on demand service along with the size of PSN, Sony is in good shape.

"What I hope is starting to become very apparent with PS3, is that the network has a larger community that you can engage with because there are more services, more things that you can do - access to movies now coming in November - and we are adding value to the existing PS3 owner as well.

"I think, will put us in reasonably good shape for this holiday."

You can read the full interview through the link.