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HD-DVD price cutting will only "prolong agony"

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Patrick Garratt avatar
News by Patrick Garratt Founder & Publisher (Former)
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There's no hope for HD-DVD, says this. Recent price cuts on HD-DVD players from Toshiba are "useless resistance" against Blu-ray HD movie format domination, reckons market research firm Gartner.

"Gartner believes that Toshiba's price-cutting may prolong HD DVD's life a little, but the limited line-up of film titles will inflict fatal damage on the format. Gartner expects that, by the end of 2008, Blu-ray will be the winning format in the consumer market, and the war will be over," wrote analyst Hiroyuki Shimizu in Gartner's Semiconductor DQ Monday Report.

Starting to see a pattern in all this, yet?

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Patrick Garratt avatar
Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.
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Blu-ray HD-DVD

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