GRID gets Oxford Street launch event
Codemasters has confirmed that Race Driver Grid will get a full London launch, to take place at zavvi on Oxford Street on May 30.
There's going to be a fastest lap event, and the winner on the day will win a 3-series BMW. This isn't bad, by any stretch of the imagination, so get yourself down there and have a go. Apparently the game's quite good, so you could do worse than buy a copy as well.
Press release after the link.
RACE DRIVER: GRID HITS TOP GEAR READY FOR OFFICIAL UK LAUNCH.
zavvi's flagship London store hosting a day of action-packed racing events – including the grand final of the European Fastest Lap Challenge
EVENT CALL – PRESS AND PUBLIC
• What: Race Driver: GRID launch & Fastest Lap Challenge Final
o Featuring: A BMW 3 Series will be won by the fastest racer
o Plus: Multiplayer play-offs - open to all, prizes to win.
o Plus: Beat the Development Team challenge – open to all.
• When: May 30th, 2008 – 12.00 noon to 5.00 pm
• Where: zavvi, 14-16, Oxford Street, London, W1D 1AR
• Entry: Free to everyone
Friday, May 23rd – Codemasters® today issued an invitation to UK gamers to attend Race Driver: GRID's high-octane launch event, set to take place at zavvi’s flagship Oxford Street store on May 30th – the game’s launch date.
The highlight of the day will be the grand final of the European Fastest Lap Challenge, which has seen legions of gamers fiercely competing to set their best time on Spain’s Jarama circuit. With the top-ranked drivers now chosen, only one speed freak can walk away with the ultimate prize: a brand new BMW 3 Series car.
Alongside this thrilling finale, Codemasters is also holding an open tournament on the day which will see scores of petrol heads go head-to-head in Race Driver: GRID’s action-packed 12-player multiplayer mode, with a host of prizes up for grabs. Gamers are advised to bring their best driving gloves along and prepare for some tough competition.
For those who want even more of a challenge, then members of the Race Driver: GRID development team will be on hand to compete against visitors to the store, in a series of “Beat the Developer” sessions being held throughout the day.
Finally, the first 100 people to buy a copy of the game from the Oxford Street store receive an exclusive key ring and T-shirt.†
Race Driver: GRID is coming May 30th (Europe/PAL) for the Xbox 360® video game and entertainment system from Microsoft®, the PLAYSTATION®3 computer entertainment system and Games For Windows®. A Nintendo DS™ edition will follow, please visit www.racedrivergrid.com for more details.
* ENDS #