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Google could be games publisher, says man

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Image credit: VG247

This Forbes piece, authored by journalist Chris Morris, argues that Google may be considering becoming a games publisher.

In a nuthshell:

While most videogame makers rely heavily on brick and mortar retailers to drive sales (something Google isn't currently set up for), digital delivery is a rapidly growing industry. Valve Software has seen success with its Steam delivery system. And Electronic Arts (nasdaq: ERTS - news - people ) has been pushing its online store more heavily in recent months. The money's not as good, but the growth potential is significant. And Google has the bankroll to wait for the growth to come.

"Given all the employees they have and the company's policy of encouraging side projects, I would be very surprised if there wasn't somebody in Google who's not approaching [gaming] as an opportunity," [Colin] Sebastian says. "Of course, there are a number of hurdles that have to be cleared before it reaches the outside world."

More guesswork through the link.

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Patrick Garratt avatar
Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.
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