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Gold farming site sells for $10 million

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We're clearly in the wrong business. Gold farming site MyMMOShop.com has sold to private equity firm My MMO Inc. for a cool $10 million, according to this Kotaku report.

“MyMMOShop.com appealed to us because of its strong reputation for providing optimal customer service,” says Hunter Crowell, My MMO Inc.’s PR chap. “That focus will continue with our purchase.”

Crowell added that this type of investment is safe in rocky economic times.

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