Gears 2: Marketing campaign to include COG tag gimmick

Gears of War 2 dev lead Cliff Bleszinski, speaking at a recent event for the game in London, has confirmed that there's going to be some kind of COG tag marketing gimmick in the run-up to the game's launch, but wouldn't confirm what.

"There's some interesting stuff they're doing with the marketing campaign, with the COG tags," he said. "I can't really talk about it just yet."

Bleszinski said, though, that the ploy was all part of making the game more personal, as were many touches in the narrative.

"When you find a note on the ground, for example, of someone who's writing home about their experience of the war," he added, "writing back to their family about all the horrors they're going through and how difficult things were, or finding a complaint level in the hospital saying the soldiers weren't getting enough medical care, and things like that, then I think it starts pushing through on other buttons and themes beyond just killing monsters."

Gears of War 2 ships for 360 on November 7. For the rest of our coverage from the event, including play impressions and new shots, click this.