GameTrailers planning site revamp, relaunch

GameTrailers.com turns 10 this year, and in order to make the occasion special, it has decided to relaunch the site. Brad Winters, GM of GameTrailers has told GI International the site will be relaunched "from the ground up," with a "brand-new, everything from the back-end to the new logo, a new look and feel." The relaunch started a year ago, after noticing a "heavier year-over-year consumption," of original content," said Winters. Video views from GT's original content average 40% of total monthly views, which is up from 28% in 2010 and viewers average 44 minutes per visit. The site will undergo stress-testing over the next few weeks. You an look over the upcoming changes via the site's production blog.