GameStop says Hispanics are key to industry growth

GameStop COO Paul Raines sees Hispanics as a key demographic for growth in the gaming industry.

Currently, over 45 million Hispanics live in the US and according to a recent report from Hispanic Market Weekly, GameStop's growth in recent years owes much to the Latin market, especially the stores that border Texas and Mexico.

Because of this, GameStop is considering expanding into Mexico thanks to two border stores reporting annual sales in excess of $4 million.

"We've gained considerable knowledge of the Hispanic consumer from our stores in California, Texas and Florida," said Raines. "We have between 600 and 800 stores that are in areas where the Hispanic population is greater than 40 percent."

Raines also went on to say that gaming companies are just now starting to realize this is a lucrative area of the market, even though the Hispanic marketing front "is really a nascent category."

More over on GameDaily.